It is a Bachelor’s Degree course that focuses on management and administration studies.
It is an undergraduate level course. BBA is a general management course. Generally, the
course doesn’t focus on any specific discipline or sub-field within the field of
management. It covers all the basic elements of management education. That’s why it is
labelled as a general management course. This general management course covers basic
topics like HR management, organizational behaviour, business communication, management
skills, office/organization administration, finance management, business laws, business
ethics, accounting, planning, international business, retail management, supply chain
management, marketing and operations management.